Narrative Strategy Sprint **New Service**

What Is Your Story speech bubble isolated on the yellow background

A clarity-first storytelling reset for small businesses who don’t need more content—just a better story. You’re already doing great work.Your customers feel it. Recommend you. Talk about you. But your story?It’s scattered, inconsistent, or living only in the moment. The Narrative Strategy Sprint helps you turn what’s already working into a clear, repeatable story that […]

Follow the Breadcrumbs: My Process for Finding Artists to Interview

A dog holding a magnifying glass in its mouth.

  Many people believe you must search far and wide for compelling people to interview, but they’re often right under your nose. A deep curiosity for the world around you, connecting with people, following your interests and taking in new experiences will lead you to your sources. (As well as your editor–when they assign you […]

How Creative Entrepreneurship Can Help Africans Tell Our Stories

Top row of images for 9.25

Defining Our Time: Creative Entrepreneurship Panel at National Museum of African Art.    Inspired by the exhibition Senses of Time, explore how members of the African diaspora exemplify our time through creative engagement with the arts. Begin with a guided tour of Senses of Time, followed by a live performance by Tsedaye Makonnen responding to […]

New Mini Doc-Series, My Happy Is Captures People’s Simple Pleasures

My Happy Is

My Happy Is (by Jacqueline Lara and Lawrence Green) explores how 40 people in the Washington, D.C. area define their own happiness through words, memories and portraits. Given the backdrop of a divisive presidential election year and ongoing tension between law enforcement and African American communities reaching a fever pitch, it’s important to recognize humanity in […]

Four Tips to Help Visual Artists Become Great Storytellers

Two tin cans connected to a wire with the word " story " written on them.

  By Jacqueline Lara (This post originally appeared on 99u) So you’re a visual artist and you rely on the visual element of your work to sell it and captivate viewers in a single glance. But while art does indeed speak for itself, it only tells part of your story. The other, often-overlooked part is […]

How Project Yogi is Helping Everyone Breathe Easier

A group of people doing yoga on mats.

Birthday parties, playgrounds, smartphones, and tablets are a few images that come to mind when one thinks of modern-day childhood. However, what should be a carefree time for children can often be riddled with stress to excel academically, along with the pressures to fit in with peers. Being “constantly connected” has taken its toll as […]

Start Spreading the News: How Sinatra x NYC Photo Developed

A man in yellow pants and sunglasses standing on the sidewalk.

Artist Jonah Batambuze’s story as told to Jacqueline Lara of Mpact PR: Basketball has been a defining part of my life””I played competitively from the age of 10-21, and earned a full scholarship as a college athlete.  I’m forever indebted to the life skills basketball taught me, and I call upon them daily.  Despite a deep love […]

Is Your Board Bored Stiff? The 3Ps of Effective Boards

  We’ve all had our share of experiences (bad and good) working with boards…so what gives? Why are some boards effective, while others seem out-of-sync with the organization they serve? I caught up with Patrick S. Campbell to share his thoughts on keys to inspired, effective boards. As background, I knew Patrick by name years […]