Six Tips To Catch a Reporter’s Eye on X
Problem: A team from Howard University’s ADVANCE-IT was heading to Johannesburg for the Women in STEM Conference: South Africa, and I had 12 days to book pre-conference and on-the-ground interviews for Dr. Sonya T. Smith, Principal Investigator of the program. Solution: X and email were critical tools for booking interviews, and I never picked up the phone. With […]
A Branding Story: The Evolution of KampInd
According to the Census, 2012 signaled the first time in U.S. history when most of the nation’s babies were members of minority groups. It’s been exciting to develop KampInd’s brand, messaging, and product design, which is created with this ever-growing, nuanced market in mind.