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About Mpact PR

Mpact PR is a Black woman-led communications firm that amplifies underrepresented voices through bold strategy, media relations, and storytelling rooted in joy, impact, and purpose.

Our Mission

We use PR to elevate Black and underrepresented voices in media and the arts—centering bold stories that challenge the status quo and foster lasting impact.

Everything We Do Is Rooted in Our Core Values

  • Amplification

    We are committed to elevating Black and underrepresented voices, ensuring our stories are seen, heard, and valued. 

  • Boldness

    We challenge the status quo through daring strategy, creative storytelling, and fearless communication.

  • Collaboration

    We build with—not just for—our clients, valuing co-creation, trust, and deep listening in every partnership.

  • Joyful Impact

    We lead with heart, cultivating connection and culture-shifting change rooted in joy, purpose, and care.

Our Team

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Jacqueline Lara (she/her)

FOUNDER & CEO
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Cabot Petoia (they/them)

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Arron Neal (she/her)

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Magdaline Hurtado (she/her)

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Jaylen Black (she/her)

CONSULTANT
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Janna Zinzi (she/her)

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Jonah Batambuze  (he/him)

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Markette Sheppard (she/her)

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“Jacqueline has helped me elevate my business to new heights. She's put me in contact with potential business partners and facilitated my latest feature in Black Enterprise Magazine. She's also given me sound advice on how to improve the business and my personal marketability. I look forward to continuing my work with Jacqueline and Mpact PR!”
Dana Smith
Founder, Spiritual Essence Yoga
“Jacqueline expertly navigates through demanding schedules, optimizing outcomes and making the most efficient use of everyone's time. As a result, our team thrives in our respective areas of expertise. Without hesitation, I wholeheartedly recommend Mpact PR to any client seeking to elevate their brand and expand their media reach. Jacqueline is always up for the task and has proven to be effective.”
Jaylen Black
Communications Strategist
“I personally recommend Jacqueline as a speaker for learning events. She recently shared insights from a behavior change communications campaign she worked on as part of an in-person learning panel event at the World Bank. Her presentation was well-constructed and thoughtful. I appreciate her taking the time to share her professional experience with others in the field.”
Erin Gamble
“Jacqueline is a public relations and communications professional who takes initiative, works hard and gets results for her clients. I would highly recommend her to anyone who is interested in using the power of media to get exposure for your business or organization.”
Julian B .Kiganda
Chief Visionary + Joy Architect, Soul Therapy Media
“Jacqueline Lara is a creative visionary full of great ideas. We collaborated to create My Happy Is—a short doc series. She consistently curated the creative process by incorporating our distinct styles and contributions. Her marketing, branding, and PR "eye" gave My Happy Is an easily digestible yet introspective tone. I respect Jacqueline's artistic IQ and highly recommend working with her in the future.”
Lawrence Green
Founder, Time Traveling Media

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