Client: Living Cities
Industry: Philanthropy, Economic Justice, Capital Innovation
Scope: Messaging Strategy, Thought Leadership, Content Development
The Challenge
In 2023, Living Cities sought to sharpen its external communications to better reflect its commitment to racial equity, narrative change, and community-rooted capital solutions. With key team transitions, the organization needed nimble, strategic support to shape public-facing narratives while building internal alignment across initiatives.
Our Approach
Mpact PR partnered with Living Cities to provide editorial strategy and content development across multiple channels. From high-level messaging documents to bylined thought leadership, we worked alongside staff to amplify timely ideas, seed bold perspectives, and increase editorial momentum from staff and senior leadership.
Key contributions included:
- Messaging Development & Editorial Planning
- Crafted internal “Big Picture Messaging” documents to align external language and positioning for two pivotal Living Cities’ initiatives.
- Co-developed a 2023 editorial calendar and content brainstorming framework to guide campaign planning and tentpole content moments.
- Thought Leadership & Voice Elevation
- Generated and supported the development of multiple bylined pieces for staff and the executive team on themes such as:
- Racial equity in venture capital and investing
- Wealth-building and Black self-determination
- Community-driven housing policy
- Hispanic economic justice and policy alignment
- The potential of the Community Reinvestment Act (CRA)
- Opportunities created by the Inflation Reduction Act (IRA)
- Generated and supported the development of multiple bylined pieces for staff and the executive team on themes such as:
- Narrative Support for Legacy Assets
Provided narrative framing support for the 2023 Annual Report, ensuring alignment with Living Cities’ equity-focused investment strategies and community partnerships.