Client: Vision Quest Retreats, founded by Dr. Nicole Cutts — success coach, author, and licensed clinical psychologist
Project: Production and communications support for inaugural women’s conference
The Vision: Vision Quest Retreats empowers women to uncover and achieve their Vision of Success through transformational retreats, coaching, and experiences. Dr. Nicole Cutts set out to host her first-ever women’s conference — Dream to Design to Destiny — an in-person gathering focused on inspiration, practical tools, and personal breakthroughs.
She brought on Mpact PR to help make it happen.
The Challenge
With a short runway and no blueprint from prior events, the stakes were high. Mpact PR was tasked with:
- Marketing a first-time event on an accelerated timeline
- Positioning Dr. Cutts as a go-to expert and thought leader in success psychology
- Generating visibility and registrations through earned media and community buzz
- Ensuring a seamless day-of experience
The Mpact PR Approach
Mpact PR worked as an extension of Dr. Cutts’ team to amplify her vision with communications strategy, creative marketing, and media outreach.
Our strategy included:
- Developing clear and consistent messaging around the conference’s theme and outcomes
- Delivering targeted media outreach and positioning Dr. Cutts as a thought leader in personal growth and purpose-driven work
- Offering on-site production support to ensure a memorable, high-touch attendee experience
- Facilitating post-event storytelling and relationship-building to extend the conference’s reach
We maintained a steady drumbeat of story ideas, thought leadership angles, and insider access to media throughout the campaign.
Results & Ripple Effect
Media Coverage Secured:
Pre-event and post-event coverage, including a feature in the Washington Post, DC Examiner, WJLA-TV’s “Let’s Talk Live,” and WHUR-FM’s “Daily Drum” with Harold Fisher spotlighting the conference’s themes and takeaways.
Outcome:
- Dream to Design to Destiny drew a full room of engaged, purpose-driven women
- Mpact PR helped position the event as more than a gathering — but the launchpad of a movement
- Dr. Cutts connected with new partners, clients, and community members who continued to collaborate with her beyond the event.
View Vision Quest Retreats’ Press page.
Testimonial from Dr. Cutts
“When I needed help promoting a women’s conference, journalist Tamara Holmes suggested that I connect with Jacqueline Lara of Mpact PR, so I did. I knew after our initial meeting that I wanted to work with her. Not only did she come highly recommended, but I could tell that she was serious and on her game…just what I needed as I was on a project with a quick turnaround time. Jacqueline was understanding of this and sent me a proposal right away.
To say that I have had a great experience working with Jacqueline is to put it mildly. Due to her media relations skills I have had several high profile media appearances. I love the way this woman works! She works the way I do…hard, and she knows her stuff. In the short time that we have worked together I have seen huge results. I have also learned a lot about PR. Another thing I really appreciate about having her on my team is that our values are compatible; honesty, integrity, compassion mixed with ambition, but not at the cost of all else. I felt inspired by my collaborations with her and look forward to having her on my team when I launch my next big endeavor.” ~Nicole Cutts, Success and Executive Coach, founder of Cutts Consulting + Vision Quest Retreats
