The question of whether radio is dead or dying has sparked a long-standing debate, so to kick off Mpact’s podcast series, I interviewed my parents who retired to Uganda, to get their take.
All I know is that every time we catch up, they know the latest breaking news in the U.S. and news around the world without skipping a beat…thanks to radio.
According to Arbitron Inc.’s RADAR March 2012 ratings, network radio reaches over 185 million persons 12 and older on a weekly basis.
Please take a listen.
How often do you listen to the radio? Online at work? Only in the car? Not at all?
