Great conversations don’t just explore marketing—they challenge how marketers lead.
Bennie F. Johnson, President of the American Marketing Association, joined the Building Better CMOs podcast hosted by MMA Global CEO Greg Stuart to discuss what it takes to move beyond doing marketing and into true executive leadership.
One insight that stood out:
“We’re really good at the M part. We struggle with the ‘Chief’ and the ‘Officer.'”
Bennie shares thoughtful perspectives on why marketing leaders must become unapologetic business leaders, how stronger collaboration between academia and industry can advance the profession, emerging trends from AMA research, and why “adjectives matter” when we talk about marketing.
If you’re a marketing leader—or aspiring to become one—this conversation is well worth a listen.