Whether we’re pitching podcasts, broadcast interviews, or feature stories, one principle always applies: know the outlet before you pitch.
Before you pitch a guest, spend time with the show.
Listen to a few episodes—not just the latest one. You’ll gain a better understanding of the host’s style, recurring themes, and what resonates with their audience.
Then tailor your pitch to show why your guest is a natural fit for that conversation.
The strongest media pitches demonstrate alignment, not just credentials.