Background: Led by Tynesia Boyea-Robinson, CapEQ is a firm that partners with companies and investors to bring equity into their day-to-day operations.
The Challenge
As CapEQ expanded its work, the team needed to strengthen its strategic communications, amplify thought leadership, and generate media visibility around high-impact initiatives—without sacrificing authenticity or alignment with values.
Key challenges included:
- Evolving communications priorities as CapEQ launched major initiatives
- A need to consistently activate social media channels and newsletters with engaging, mission-aligned content.
- Positioning founder Tynesia Boyea-Robinson as a thought leader across multiple platforms.
The Mpact PR Solution
Mpact PR partnered with CapEQ to deliver customized communications support across three strategic pillars:
1. Strategic Communications Counsel
- Provided ongoing strategic guidance aligned with CapEQ’s goals and messaging priorities.
- Offered counsel on communications strategy for rapid response partner calls and initiatives.
2. Content Guidance & Social Media Support
- Reviewed and refined content for newsletters and social posts to ensure clear messaging, consistent tone, and audience relevance.
- Reinvigorated CapEQ’s owned content channels by integrating timely themes and voices from partner organizations and program participants.
3. Targeted Media Relations
- Planned and executed media outreach for major CapEQ initiatives, including:
- The launch of the Civil Rights Audit Standards
- Collaborations with Brookings Metro
- The Path to 15|55 initiative
- Tynesia Boyea-Robinson’s SXSW 2025 speaking engagement
- The launch of the Civil Rights Audit Standards
- Pitched and secured high-value media opportunities to grow CapEQ’s national visibility.
Snapshot of Results
- Secured National Coverage:
- Feature article in Forbes spotlighted Tynesia Boyea-Robinson’s leadership and impact.
- Hosted background meeting with Worth Magazine at SXSW, generating interest for a future feature.
- Amplified Thought Leadership:
- Published an original op-ed in Stanford Social Innovation Review co-authored with PolicyLink.
- Guided Ty in sharing thought leadership clips and CapEQ content on LinkedIn—one post (resharing a Dunkin’ speaking clip) generated 55 likes, 4 comments, and 12 reposts.
- Strengthened Owned Channels:
- Reenergized CapEQ’s newsletters and social channels with compelling, values-aligned content.
- Elevated storytelling by incorporating voices from ecosystem partners and cohort participants.
