Published on: Aug 26, 2012 @ 9:46 p.m. ET

Two Maryland public high school teachers, Ernesto Lara and Jake Scott, teamed up to create a math rap video just in time for the first day of school tomorrow.

Believe it or not, hip-hop is a culture that speaks to many people and has the ability to transcend race, gender, age and ethnic backgrounds. When used in a constructive manner, hip-hop becomes a fresh, powerful tool that engages, inspires and educates diverse audiences.

Here’s another example:

Two years ago, Ernesto Lara was commissioned by Vibrant Design Group to pen a rap commemorating the National Urban League’s Centennial Anniversary highlighting their Empowerment Goals:

What are some unconventional methods you’ve used to reach your target audience?

Please share your thoughts!

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