Digital Strategy

Digital Strategy for Artist Kwame Shaka Opare and

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Problem: Multi-faceted artist Kwame Shaka Opare faces a challenge familiar to many artists. He’s constantly creating and producing choreographic works from start-to-finish, collaborating with artists on projects, facilitating workshops as a teaching artist, and maintaining his own website. This leaves him with little time for or understanding of how to strengthen his digital presence and leverage it across platforms.

Solution: Mpact PR consulted with Opare to tap into his deep library of multimedia content to create polished graphics and webpages to showcase his work in a professional, engaging, and interactive manner. These branded graphics could be shared socially across digital platforms to inform supporters and the media about his latest projects. Mpact also guided Opare through the process of how to craft engaging tweets to journalists to highlight his work. The objective was to arm Opare with a basic understanding, so that he would feel confident harnessing the power of social media.

Result: Opare created various, professional graphics and webpages showcasing his work using Abobe Spark. He successfully shared his work with supporters to raise funds for a week-long Arts Residency in Cuba. And, by tweeting about his trip to Cuba, he secured a feature for his work on Melanin Majority. In advance of his debut showing at BAM, Opare and Jacqueline Lara conducted this interview for OkayAfrica. As Opare continues to be sought out for speaking engagements and teaching artist residencies, he has an arsenal of digital resources to showcase his work and a solid online presence.

Additional Praise:

Jacqueline Lara is a jewel in the field of public relations. Her in-depth knowledge of media relations strategy makes her an ideal resource to provide just the right placement for her clients. Since launching Mpact PR, Jacqueline has secured top of the line exposure for clients, including our firm. I highly recommend her talents when seeking a public relations expert who can provide the personal touch!

Lo’an Sewer, —formerly of Vibrant Design Group—Marketing Manager Harvey B. Gantt Center for African-American Arts + Culture

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