The minute a person interacts with you, receives your business card, enewsletter, Tweet, product or visits your website, everything communicates your brand’s story. Make sure your messaging, look, and feel is consistent throughout.
Brand Development—Lifestyle Brand, KampInd, which designs & curates products celebrating Culture x Travel x Fashion
KampInd created their first line of bandana bibs and tag blankies for trendy kids. They hand-picked prints from Uganda, India, and the UK to reflect the co-founders’ cultures, and celebrate multiculturalism around the world. Many prints are limited edition, and the bibs are made with three layers for better absorption and durability.
Problem: Due to the value benefits of KampInd’s bibs, the price point was higher than a traditional bib. However, the metal buttons would occasionally fall off, and the clear, cellophane packaging didn’t reflect a high-quality product.
Solution: Mpact PR worked with KampInd to name each print and create accompanying story cards that parents/caregivers could use with the child. This made the product experience interactive and educational. Additionally, Mpact advised KampInd’s team to research buttons that wouldn’t malfunction, and helped create a user-experience that screamed quality from start to finish. Finally, Mpact worked with KampInd to craft content and messaging for use across digital channels to garner media coverage, an online presence, and relationships with influencers and complimentary brands.
Results: KampInd has been featured in Small Business.co.uk, mater mea, WUSA-TV’s “Great Day Washington,” Scandi Mummy, Swirl Nation, Melanin Majority, and Multiracial Family Man podcast. Their products are available online at KampInd.com, The ArtFullness Project, and at United80 in Brixton, United Kingdom. KampInd has organized social campaigns with Color blind Cards, Out with Obba, KampInd’s 2016 #colorFULL guide with five multicultural brands, and participated in a co-branded giveaways with Callaloo and the Brown Crayon Project.
(Photos below of how KampInd’s branding has evolved.)